You have decided to join a network marketing company. Social media can be a great tool for building your new business, especially if you do not know many people in your area. However, if you are not careful, you may find yourself alienating your friends and family with your new business.
Here are a few things to keep in mind when using social media for your network marketing business:
- Do not add strangers as friends and then immediately start messaging them about your product. It is great that you are passionate about the product or opportunity you can offer others; however, you do not want to appear as if you see others as just paychecks.
- When you do approach others about your product, be tactful. For example, if you sell a product known to help with weight loss, do not message them or tag them in a post about shedding pounds. You will hurt their feelings, and they will be unlikely to EVER buy your product – not from YOU anyway.
- Be sure to keep making personal posts. If your timeline is filled with your new business and nothing about your other interests, your family and friends may start to feel that they have lost YOU.
- Do NOT add people to Facebook groups without asking. Unfortunately, you can no longer “invite” someone to a Facebook group. However, adding people to direct sales groups without asking first comes across as pushy. If you have already made the mistake of adding people to a sales group without asking, do NOT make the mistake of re-adding them to the group after they have left. If your up-line encourages this type of behavior, you may want to reconsider the company you have joined.
- A lack of responses to your posts does not necessarily mean that no one is reading them. Be patient and consistent.
- Don’t assume that posting on social media is going to be sufficient for building your business. Message people directly – AFTER you get to know them, of course.
- Avoid posting your website in your posts. To personalize the experience and ensure that new customers are ordering the products that are the best fit, you want them to contact you before their first order.
- Learn about the expectations for copying the posts of other representatives of your company. If this is an accepted practice, it is better to copy and paste the post than to share the post. If all you do is share others’ posts, you will come across as not having any original thoughts. Also, be sure to read the post carefully and make changes when necessary so it is unique to YOU.